The fact that they could get blocked makes Google’s algorithm engineers jittery.They have to worry that they could get blocked again in the future.Of course, since Matt posted his video Google and Twitter brokered a new deal that gives Google access to the Twitter “firehose.” That means Google .
On Facebook a “page” would be any status update, reshare, link share, etc. Each of the individual “cards” you now see in your news feed,whether from a friend, a Facebook Page, or a group, are each a “page” to Google.
Not all that is indexable is indexed But what’s really important to understand here is the unspoken implication.
Supporting that, Google’s John Mueller stated categorically in an August 14, 2015, video that Google does not use social signals in its search ranking factors.
And John Mueller and Gary Illyes both reiterated this stand in June 6, 2016 tweets.
My purpose in this post is to examine Matt Cutts’ comments in great detail in order to understand Google does not incorporate social signals as a ranking factor.
RELATED: Why links are still a powerful ranking signal (study) Scroll below the video embed to get my commentary and thoughts.Are Facebook and Twitter Signals Part of the Google Ranking Algorithms?That’s the question that Matt Cutts chose to answer in this video. First, we should understand that when Matt says “pages” he’s referring to individual pieces of content on those social sites. To Google, each individual tweet is a web page on its own.To me, the answers to those questions were the buried headlines in a Google Webmaster Help video (embedded below) by Matt Cutts.Even though Matt is currently on an extended hiatus from his job as head of Google’s web spam team, I believe what he had to say in this video remains the case today.Cooler heads (such as Moz’s own Cyrus Shepard) then tried to explain that a correlating factor doesn’t have to be a causal factor.