But instead, the campaign’s goofy mascot has drawn jeers on social media, with the hashtag #stonersloth trending on Twitter.
There's a long and not-very-proud tradition of anti-drug advertising that gets ridiculed for missing the mark with young audiences.
Australia's New South Wales government just added a classic new entry to that hall of shame with #Stoner Sloth, a campaign designed to shame teens who get high—but who are finding the ads hilariously delightful instead.
Indeed, even Australia's National Cannabis Prevention and Information Centre has disowned the work.
Check out the best of the Twitter reaction below, including a couple of tweets from New South Wales premier Mike Baird.
“[This] doesn’t reflect NCPIC views on how cannabis harms campaigns should be approached”, the organization’s statement reads.
The group said it was involved in early stages of analysis for the campaign, but the government took creative license with the actual ads.
It's alright to smoke weed before you go out, but make sure to find the right strain of cannabis that will help you navigate the dating world.
"Certain strains of cannabis sativa can take off your nervous anxious edge all while providing you with an energy boost that can be great for going out, being social and approaching strangers," Schultz told Buzz Feed."Certain strains of cannabis indica will help you relax, slow down the pace of your energy and open your senses for more amazing sex," he said.
We know that younger audiences respond more to campaigns highlighting the short-term consequences of their actions." Well, it certainly is shareable, which is more than you can say for many such campaigns.