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People are now more likely to work for an employer that has policies about how they present themselves online and co-workers and business competitors now keep closer tabs on one another.
Those who are dating are more likely to research their potential mates online.
Social networking users are especially attuned to the intricacies of online reputation management.
Two-thirds now say that they have changed the privacy settings for their profile to restrict what they share with others online.
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When compared with older users, they more often customize what they share and whom they share it with.
Those ages 18-29 are more likely than older adults to say: Compared with older users, young adults are not only the most attentive to customizing their privacy settings and limiting what they share via their profiles, but they are also generally less trusting of the sites that host their content.
Search engines and social media sites play a central role in building one’s reputation online, and many users are learning and refining their approach as they go–changing privacy settings on profiles, customizing who can see certain updates and deleting unwanted information about them that appears online.