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Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.Even today, the vast majority of Americans who are in a marriage, partnership, or other serious relationship say that they met their partner through offline—rather than online—means.

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Additionally, 22% of online daters have asked someone to help them create or review their profile.

Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.

Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.

Around one in ten online daters (13%) agree with the statement that “people who use online dating sites are desperate,” and 29% agree that online dating “keeps people from settling down because they always have options for people to date.” Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in 2005.

Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.

At the same time, public attitudes towards online dating have grown more positive in the last eight years: Additionally, 32% of internet users agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question.

People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.

And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.

In addition, people who have used online dating are significantly more likely to say that their relationship began online than are those who have never used online dating.

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