Named The Sea (as in, "plenty of fish in…"), the site was designed and written by her 27-year-old daughter Hannah, and looks more modern and vibrant than dating websites.
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In the first week, Jan received 50 applicants from all over New Zealand, as well as Australia and the UK.
Jan declined to be interviewed, but Hannah says her mum had tried online dating in the past and found it too arduous.
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And while she'd never declared that she was lonely or wanted to find someone, Hannah sensed she'd like to be in a relationship.
"She's being the face of it for all these other people who are too scared to say, 'Yeah, I am 60, 65, and I can still meet someone'." Would she set up a profile for Jan on Tinder?
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Aged in their late 30s, 40s, 50s and older, those in this group have often survived the breakdown of marriages and long term relationships, they usually have children and/or demanding careers, have the complications that come with middle age – children, houses, demanding careers – and little desire to be hooking up in bars at midnight.