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You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.

Branding is an important part of marketing; it cements the traits and emotions you associate with a particular product.

When you think of Apple, you think of clean design, ease of use, and the i Phone.

This is one of those times where it is better to show, not tell; if you’re a geek looking for a geek, you don’t want to just state “Yup, I’m a nerd.” Drop some very specific keywords, whether it’s watching Game of Thrones or having a Green Lantern ring.

If you have a unique feature that others would be interested in – tattoos, say, or an interesting hobby – make sure those figure prominently as well so that potential matches can find it.

Is a Doctor Who fan going to look for phrases like “Whovian” or is she more likely to search for “Tardis,” “Tennant,” or “Smith,” or “Donna Noble was the best companion?

” You have to think like the people you are hoping to attractwant to date and see how they talk about interests and hobbies that you share. You need to make sure that these feature prominently in your profile.

OKCupid takes it a step farther with their match percentage heuristics; you can search by compatibility, personality traits, questions answered and most importantly: keywords.

Keywords are incredibly important when it comes to raising your visibility and attracting the right attention in online dating sites.

Another key to successful marketing is to maintain your visibility in a crowded market.

Online dating sites like OKCupid and Plenty of Fish get thousands of new dating profiles ; if you live in a large-ish city, then it’s very easy for your profile to get lost in the influx of new users.

It’s all too tempting to craft your profile and let it lie fallow; the last thing you want is for others to judge you on outdated information.

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