I checked the website Eater for its Heat Map, which includes new, tasty restaurants in the city. The stunning fact remained: it was quicker for my dad to find a wife than it is for me to decide where to eat dinner.
This kind of rigor goes into a lot of my decisionmaking.
Instead of investing time and money into creating a flashy, impressive website that works better than your competitors, just focus on what people really want: having lots of other people around.
The first girl, he said, was “a little too tall,” and the second girl was “a little too short.” Then he met my mom. Let’s look at how I do things, maybe with a slightly less important decision, like the time I had to pick where to eat dinner in Seattle when I was on tour last year.
He quickly deduced that she was the appropriate height (finally! First I texted four friends who travel and eat out a lot and whose judgment I trust. Finally I made my selection: Il Corvo, an Italian place that sounded amazing. (It only served lunch.) At that point I had run out of time because I had a show to do, so I ended up making a peanut-butter-and-banana sandwich on the bus.
And it’s a lesson that applies to a lot more than just search. You can always increase the complexity once they become a customer or subscriber.
For instance, Google may have an ultra-simple homepage, but if you sign up for an account, you can customize it with any number of widgets, making it as complicated as you want.
Here are four such sites, as well as lessons we can learn from them: By today’s standards, e Bay did everything wrong.
Back in 1997, they plastered the site with banners, browser buttons, and a cluttered logo that breaks the rules of good logo design. EBay knows this, and so the entire website is designed to help them.
Craigslist has remained relatively unchanged since 1995, only expanding to include more cities and countries .
What makes Craigslist so popular is how straightforward the categories are.
If you look at the success of some of the most popular sites on the web, it seems to be a mixed verdict.
Yes, many have had beautiful designs for years, but for some well-known sites, aesthetics promptly took a backseat to form and function… And surprisingly, most of their visitors don’t seem to care.
Over the years, countless competitors have tried to spring up with more stylish, feature-rich layouts, but Google has so far beaten them all, remaining the undisputed king of the search engine hill. Back when Google first started, it’s simple design was one of its biggest selling points.